DigiTrax Entertainment and hiVolume Media Company Create Joint Venture
Preparations Begin to Transform the Karaoke Industry; Announce October 22nd Karaoke Summit
Knoxville and Nashville, TN – DigiTrax Entertainment and hiVolume Media Company have extended their growth through both the Knoxville Entrepreneur Center (Cohort/Mentor – MediaWorks) and the Nashville Entrepreneur Center (Cohort – Project Music) to sign a joint venture agreement that will drastically alter the current karaoke paradigm.
Working with Launch Tennessee, a public-private partnership focused on supporting the development of high-growth companies in the Volunteer State, these two Tennessee music-driven companies have joined forces to transform the karaoke industry to a technology-driven marketplace that expands the social engagement and revenue opportunities for the industry. Working together, DigiTrax and hiVolume will completely change the way patrons experience karaoke, while also creating new revenue opportunities and unique engagement for venue owners, karaoke jockeys, recording artists and drink brands.
“We have a very inspired, dedicated and on-purpose group that is changing the karaoke landscape,” remarked Joseph Vangieri, CEO of DigiTrax Entertainment, the makers of Karaoke Cloud. “Our Karaoke Summit on October 22, where we’ll fully detail our partnership, will certainly be a turning point for this segment of the music industry.”
“The digital and communications technology that’s evolved to empower the karaoke show host is now emerging to put new tools and capabilities in the hands of the karaoke venue and the patron,” Vangieri continued. “This not only enhances the karaoke experience, it creates lasting engagement between the show host, the venue and the patron, and creates new opportunities for brands that didn’t exist before.”
The Karaoke Summit 2015 will be webcast live from SoKnox Studios, in the incubation complex that DigiTrax Entertainment maintains for music start-ups. Links to the live-to-the-web event will soon be made available on the Summit’s main webpage.
“The synergy brought about by this partnership creates not only an incredible innovative and unique experience for the patron, but adds tremendous value to the industry and our channel partners,” said Michael Amburgey, Founder and CEO of hiVolume Media Company, creators of the flagship karaoQ platform. “It’s about changing the way venues, karaoke show hosts, and patrons interact and engage throughout a night of entertainment and after, elevating it to a truly social music experience.”
“The partnership allows an unprecedented combination of high-quality and exclusive content, venue/patron engagement, and new revenue streams that are going unrealized today,” added Amburgey, when speaking of the power-play between DigiTrax Entertainment and hiVolume Media Company. “What Spotify, Pandora, Netflix, and Hulu do is create personalization and instant gratification and make it widely accessible. We are doing exactly that, but for the karaoke industry that sorely needs innovation, in a time where in-home entertainment and gaming is keeping people at home and causing patron dwell time, entertainment quality, and drink sales to decline.”
About DigiTrax Entertainment: DigiTrax Entertainment is America’s premier karaoke company and the makers of Karaoke Cloud, bringing interactive music, apps and products to the web, mobile and social media. With a massive catalog of more than 17,000 songs featuring decades of the biggest hits in the music world, DTE is the only company based in the USA delivering licensed digital karaoke for streaming and download.
About hiVolume Media Company: hiVolume Media Company, Inc. was founded in Nashville, Tennessee, with the desire to deploy disruptive technology, mixed with a flair for creativity and passion for music that creates unique experiences in the entertainment industry. Their flagship karaoQ platform creates new revenue opportunities for venue owners, KJs, the music industry and drink brands, all personalized to the patron’s night of entertainment.
About Launch Tennessee: Launch Tennessee (LaunchTN) is a public-private partnership focused on supporting the development of high-growth companies in Tennessee. Their ultimate goal is to make Tennessee the number one place in the Southeast to start and grow a business.
About the Knoxville Entrepreneur Center: Knoxville Entrepreneur Center is a business accelerator located in Market Square that serves as the front door for entrepreneurs in our region, and a resource for anyone looking to start or grow a business here. By nurturing and supporting a culture of entrepreneurship, they are fostering innovation, creativity and job growth within the Knoxville community. As a non-profit 501(c)3 organization, KEC is funded through sponsorships, partnerships, grants and membership fees.
About the Nashville Entrepreneur Center: The Nashville Entrepreneur Center (EC) fosters innovation and entrepreneurship by turning ideas into investable businesses. As a non-profit 501c(3) organization, the EC is funded through sponsorships, partnerships, donations and grants and relies on support from leading corporations, successful entrepreneurs and others with a vested interest in the EC’s success.
About MediaWorks: MediaWorks is a selective, highly immersive instructional and mentorship driven program for startups in the digital media sector, which includes digital video, augmented reality, digital signage, digital audio, video games, or digital art. The goal of MediaWorks is to showcase a thriving digital media startup community in East Tennessee, and represents a key element in KEC’s ongoing drive to highlight the region’s leadership in technology, digital media and media content creation.
About Project Music: Project Music is the Nashville Entrepreneur Center’s leading action to support innovation within the music industry, a core business vertical in Nashville’s economy. To meet the unique needs of music-minded entrepreneurs the EC provides a year-round music-entrepreneurship focus that brings music, tech and business leaders together to nurture startups desiring to grow music industry revenue.